Summary of Qualifications • 9 years of B2B enterprise-class SaaS technology sales experience • 5 years of non-profit Board of Directors experience overseeing marketing, public and media relations for a popular cultural film festival • 2 years of small business consulting agency experience • 2 years of retail sales and management experience • Bachelor of Business Administration Degree • Strong written and verbal communication, presentation, and relationship building skills • High degree of tenacity, grit, and perseverance
Professional Experience Account Executive The Georgia Straight (Vancouver's source for arts, entertainment, and culture since 1967) 2023 - Current
Senior Account Executive NiceJob, a Paystone Company (Reputation Marketing SaaS solution to help businesses maximize their online reviews, win more new customers, and grow revenue) 2022 - 2023 • Helped the company enter and establish itself in a market • Executed the full sales cycle from cold prospecting to close • Closed enterprise-level partnerships with established and emerging franchise groups • Executed the full sales cycle from cold prospecting to close • Provided consultation, growth strategies, recommendations, and best practices to management
Account Executive ScalePad (IT asset management and warranty renewal sales and procurement SaaS solution for Managed Services Providers) 2020 – 2021 • Top producing Account Executive YTD 2021 • Closed the largest enterprise deal in over two years • Mentored and trained the highest-performing SDR team
Account Executive Pagefreezer (website and social media SaaS archiving solution for regulated industries) 2018 – 2020 • Close new business to generate annual recurring revenue for the company • Prepare and deliver winning presentations, technology demonstrations, decks, and proposals • Build pipeline through email and telephone prospecting
Director, Business Development 3 tier logic (digital shopper marketing SaaS technology for promotions and loyalty reward programs) 2014 – 2018 • Worked with internal teams to help clients launch digital promotions and loyalty reward programs • Executed the full sales cycle from first contact to close • Delivered enthusiastic presentations of capabilities, custom decks, proposals, and contracts • Closed five and six-figure contracts • Served as strategic advisor/account manager to clients • Hunted for new business through telephone, email, and LinkedIn prospecting • Promoted from Sales Development Representative to Account Executive to Senior Account Executive to Director, Business Development over the course of two years • Received the 2017 Sales Champion Award for demonstrated excellence in business development and leadership • Broke three company sales records:
Closed the largest individual contract in 3 tier logic's history
Closed the longest-term contact in 3 tier logic's history
Produced the most revenue by anyone in 3 tier logic's history
Sales and Marketing Coordinator NexGen Hearing (Owner of 13 hearing clinics throughout Greater Vancouver) 2013 – 2014 • Coordinated and executed multi-channel marketing strategies encompassing web, print, and radio • Managed tradeshow preparations including marketing and promotions and developing print collateral • Provided sales and customer service excellence at events demonstrating strong interpersonal skills • Built positive working relationships with internal and external stakeholders, vendors, and contractors • Wrote, proofed, and edited marketing materials including rack cards and email newsletters • Worked with external vendors to create and manage supply of sales materials for 13 clinics
Sales and Marketing Coordinator (3 month contract) Bilt Designs Inc. (manufacturer and distributer of outdoor gear) 2013 • Managed the preparation for a successful international tradeshow including logistics, hotel reservations, show merchandising, PR and promotions, marketing material development, and meeting schedules • Created and executed an email newsletter sales campaign and telephone follow-up • Led the creative design, development, and print production of a 35-page catalogue • Facilitated social media contests, sample and sponsorship requests, and product reviews • Built relationships with influencers, product testers, contractors, vendors, and sales reps • Increased Twitter followers by 18% through developing content and engaging targeted communities
Sales and Marketing Coordinator/Account Manager Executive Passage (business consulting agency) 2011 – 2013 • Provide strategic business planning, marketing planning, and social media training to business owners • Write content for websites, print ads, sales materials, social media, company profiles, and newsletters • Represent clients in the field while performing in-person and telephone cold calling and presentations • Plan and coordinate special events and speaking opportunities for Executive Passage and clients • Lead the creative development of marketing campaigns • Liaise between clients, external vendors, and company • Develop marketing strategies for a wide range of clients – one generated a six-figure contract offer
Marketing/Public Relations/Media Partnerships, Board of Directors Non-Profit Film Festival 2010 – 2015 • Increased revenue by 114% and attendance by 60% by creating and implementing a marketing/PR plan • Built relationships and formed media partnerships with CTV, CKNW, and The Georgia Straight • Secured a story on the CTV BC News through persistent media pitches and effective follow up • Obtained and coordinated an interview on CBC Radio’s North by Northwest • Generated $20,000 worth of in-kind marketing exposure annually by obtaining media sponsorships • Wrote a press release and pitched stories which garnered articles in The Vancouver Province, The Vancouver Courier, The West Ender, and The Georgia Straight • Created and implemented a Facebook marketing campaign that generated over 480,000 impressions
Sales and Marketing Consultant Self-Employed 2010 – 2011 • Wrote marketing letters, built reports, and managed customer database (CRM) for a RE/MAX Realtor • Conducted telephone prospecting, leading, and sourcing for new listings for a RE/MAX Realtor • Obtained a story and follow up editorial in The Vancouver Province for a client
Management and Agency Intern S. L. Feldman & Associates 2008 – 2009 • Created and distributed a strategic marketing kit which resulted in two endorsement deals for a client • Developed a key contact database of over 250 venues and festivals through telephone research
Hbc Marketing and Promotions Intern/Sales Floor Supervisor Hbc Zellers, Oakridge Centre 2007 – 2008 • Increased sales by 234% by designing and implementing a marketing promotion and sales strategy • Provided leadership, guidance, and support to junior staff Assistant Manager The Source, Metropolis at Metrotown 2006 – 2007 • Mentored and trained new staff on using POS system and customer service best practices • Reduced theft by implementing new security measures • Increased sales by remerchandising sections of the store to improve product displays • Liaised with vendors, mall administration, and store management • Completed the daily financial balance report • Practiced consultative selling by matching customer needs with appropriate solutions
Volunteer Experience TEDxEast Van Partnerships 2016 • Secured partnerships with CBC and The Georgia Straight Vancouver International Jazz Festival Stagehand 2003
Education Kwantlen Polytechnic University Graduated 2008 • Bachelor of Business Administration Degree • Co-Operative Education Option