Summary of Qualifications • 10 years of B2B sales experience • 5 years of non-profit Board of Directors experience overseeing marketing, public and media relations for a popular cultural film festival • 2 years of small business consulting agency experience • 2 years of retail sales and management experience • Bachelor of Business Administration Degree • Strong written and verbal communication, presentation, and relationship building skills • High degree of tenacity, grit, and perseverance
Professional Experience Account Executive, The Georgia Straight (Vancouver's source for arts, entertainment, and culture) Overstory Media (owner of over 14 digital hyperlocal news media publications) 2023 - Current
Set and broke two company sales records for most revenue produced in a single month
Develop and execute record-breaking sales campaigns and go-to-market strategies
Drive the full sales cycle from lead generation to cold prospecting to proposals to closing
Leverage data and insights to make advertising recommendations to clients
Help the team succeed by creating proposal templates, cold outreach scripts, and campaign messaging
Design and close marketing campaigns for clients like Live Nation, Vancouver International Film Festival, Vancouver International Jazz Festival, Vancouver Folk Festival, MRG, MODO LIVE, etc.
Senior Account Executive NiceJob, a Paystone Company (Reputation Marketing SaaS solution to help businesses maximize their online reviews, win more new customers, and grow revenue) 2022 - 2023
Reached out to franchise owners, closed new business and generated recurring revenue
Delivered personalized sales presentations, business cases, and product demonstrations
Built pipeline via outbound telephone, LinkedIn, and email prospecting
Coached and mentored SDRs on messaging, qualifying leads, objection handling, etc.
Account Executive ScalePad (IT asset management and warranty renewal sales and procurement SaaS solution for Managed Services Providers) 2020 – 2022
Built pipeline via outbound telephone/email prospecting focusing on a value-driven approach
Created and delivered winning sales presentations and interactive technology demonstrations
Closed new annual recurring revenue for the company in short-term sales cycles (1 to 30 day cycles)
Coached, trained, and mentored SDRs on qualifying leads, messaging, positioning, object handling, etc.
Headhunted by the company to bolster their Account Executive team
Top producer Y2021
Account Executive Pagefreezer (website and social media SaaS archiving solution for regulated industries) 2018 – 2020
Navigated complex Government buyer journeys and procurement cycles
Created and delivered winning sales presentations, pitch decks, RFPs, and product demonstrations
Closed new annual recurring revenue for the company
Coached SDR Pod on best practices for lead qualification, differentiation, value prop development, etc.
Director, Business Development 3 tier logic (digital shopper marketing SaaS technology for promotions and loyalty reward programs) 2014 – 2018
Drove the full sales cycle from call to close focusing on consultative selling and relationship building
Closed five and six-figure contracts generating over $2 million in new revenue for the company
Maintained a minimum 50+% YoY sales growth for four years straight
Recruited, interviewed, hired, trained, and mentored high-performing SDRs
Prepared and delivered winning presentations, decks, product demos, proposals, and contracts
Represented the company at industry conferences and trade shows
Sold to Fortune 500/1000 brands like Mondelez International (Oreo, Ritz, etc.), Wrigley, Arm &Hammer, American Standard, Molson Coors, Universal Pictures, 20th Century Fox, Tyson Foods, etc.
Named 2017 Sales Champion for demonstrated excellence in business development and leadership
Promoted from Sales Development Representative to Account Executive to Director, BusinessDevelopment over a two-year period
Sales and Marketing Coordinator/Account Manager Executive Passage (business coaching and consulting agency) 2011 – 2014
Generated a six-figure contract for a client through in-person prospecting
Hunted for new business via telephone and email prospecting
Wrote copy for websites, ads, hand outs, direct mail, social media, brochures, newsletters, and blogs
Trained small business owners on social media setup, use, and strategy
Organized special events, seminars, and speaking opportunities for Executive Passage and clients
Volunteer Experience TEDxEast Van Partnerships 2016
Secured partnerships with CBC and The Georgia Straight
Marketing/Public Relations/Media Partnerships, Board of Directors Non-Profit Film Festival 2010 – 2015
Increased revenue by 114% and attendance by 60% by creating and implementing a marketing/PR plan
Built relationships and formed media partnerships with CTV, CKNW, and The Georgia Straight
Secured a story on the CTV BC News through persistent media pitches and effective follow up
Obtained and coordinated an interview on CBC Radio’s North by Northwest
Generated $20,000 worth of in-kind marketing exposure annually by obtaining media sponsorships
Wrote a press release and pitched stories which garnered articles in The Vancouver Province, The Vancouver Courier, The West Ender, and The Georgia Straight
Created and implemented a Facebook marketing campaign that generated over 480,000 impression
Vancouver International Jazz Festival Stagehand 2003
Education Kwantlen Polytechnic University Graduated 2008
